Simply Modern

Updated: 
November 30, 2024

Simply + Modern is a Las Vegas–based architecture and design firm specializing in eco-conscious, mid-century modern homes.

Simply + Modern is a Las Vegas–based builder focused on eco-conscious, mid-century–inspired minimalist homes. They partnered with us to document their projects with architectural clarity and consistency, ensuring each home was represented with the same precision that defines their builds.

The objective was to create a structured image library for each property, emphasizing the relationship between natural light, clean lines, and material restraint. Careful timing and disciplined compositions were used to preserve the integrity of the architecture without over-stylization.

Over the course of a long-term collaboration, the resulting imagery has supported Simply + Modern’s portfolio, marketing efforts, and editorial placements, helping establish a cohesive visual record of their work across more than a decade of projects.

Working with Simply + Modern is consistently rewarding. Each home is carefully considered from structure to furnishings, which makes thoughtful architectural coverage possible in nearly every direction. The real challenge is narrowing down compositions, not finding them.

Byron has an instinctive eye for light, lines, angles, and composition.  He is an extremely gifted photographer with a talent for capturing the perfect image.

—Charles Reibel, Owner, Simply Modern

Deliverables

Summary

Simply + Modern is an eco-conscious, mid-century modern home builder based in Las Vegas. With a strong focus on architecture, material restraint, and natural light, they partnered with us to document their projects with clarity and consistency. The goal was to build a lasting portfolio that highlighted the relationship between clean geometry, thoughtful interiors, and the way light interacts with each space.

As their body of work expanded over the years, so did the depth of their image library. Each project required careful timing and composition to preserve the integrity of the architecture while capturing the livability of the homes. The resulting imagery has supported their website, marketing materials, and editorial features, providing a cohesive visual record of their evolving portfolio.

Our long-term collaboration has been built on preparation, communication, and mutual trust. Each home presents its own set of challenges, and thoughtful planning allows us to approach them with a consistent visual language. The body of work we’ve created together reflects a shared commitment to disciplined design and carefully executed architectural photography.

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