How do you and your team work? What is the process?

One step at a time.

I have a simple 4 stage process, starting right here, based on the details you provide. (1) I’ll create an estimate tailored to your specific needs. (2) We schedule a pre-production meeting and arrange a location scout. (3) Take great photos, shoot awesome videos, and have some fun. Lastly, (4) Select final images/videos, retouch until perfect, and format for your specific use.

This entire process can often be achieved in as little as a fews days upon request but generally are delivered within 2 weeks, depending on the size and scope of the project. However, the only way to ensure a project is completed within a deadline and budget is to assess a full scope of work in as much detail as possible.

Visit my contact page to request a detailed estimate.

More Frequently Asked Questions

Why do I need commercial photography?

Time.

Today, people value their time more than ever and are making buying decisions faster then ever. Professional commercial photography can help businesses cut through the noise and effectively showcase their products or services in the best possible light, significantly impacting purchasing decisions.

Can I share the cost of a photoshoot with my partners?

Yes.

If your project is a collaboration between multiple companies or organizations, you can split the hard costs of a production and pay usage/licensing fees just for the specific needs of your company. 

This is a great way to divide expenses and get the highest photography production for a fraction of the price.

Let me know if you'd like to discuss Cost Sharing or if your project involves any government agencies, NGOs, political affiliations etc.

I don't have a big budget, can I still get "big-budget" media? How is the pricing calculated?

Yes.

Smaller businesses pay less. Larger businesses pay more.

The scope of use is a major contributing factor in how creative work is priced; a small startup will have less reach than a global corporation and thus pays less to license the same work.

I price projects based on the creative and production needs, in combination with the specific use of the imagery. In other words, while a small business may not have the marketing or advertising budget to book models, props, and large scale venues, the deliverables I provide will still match the technical quality and expertise of a large big-budget corporate production.

If you have concerns about budgeting, contact me and we'll discuss possibilities.

How do I know I'm getting what I want/need? Can I be involved in the creative process?

Yes, you're the producer, I'm the director.

You (or your coordinator) can be involved in each stage of the process, from pre-production to the photoshoot and into post-production. During the actual shooting/filming, media can be shown on a monitor in real time so we all know we’re going in the right direction.

For those who prefer a more hands-off approach, we can schedule virtual a conference call over Zoom or Google Meet to review art direction, creative, model usage, etc.

Can you service ongoing/recurring clients?

Yes.

We have a talented team of individuals that assist with ongoing marketing, advertising, design, social media, web and other adjacent services.

How many photos will I get?

As many as you want.

There are many factors that go into the shot count and the yield depends heavily on the size and complexity of the project considering the styling, staging, lighting, models, permits/access, and other logistical needs.

For example, a mixed-day shoot with a few high value photographs and a package of social media / detail shots would provide more quantity, but overall less quality and vice verse.

When in doubt: Plan out your media needs (shot list) ahead of time and we will ensure the most important shots are prioritized.

What sets a “commercial photographer” apart from other photographers?

Experience.

Commercial photography, as with any specialty, requires its own unique set of skills, abilities and experience. From balancing light to working with perspective it takes years of training and practice to perfect all the nuances of commercial photography.

One of the key differences between a commercial photographer and other photographers, such as a real estate photographer, is their ability to capture images that effectively convey a message or tell a story that also matches the voice and tone of an existing brand.

I have never hired a photographer before, where do I start?

Plan ahead.

Before inquiring, you should have a good idea of (a) how soon will you need the project done (b) whereabouts will the work take place and (c) what are some examples of what you want to achieve. It is also helpful to know who on your team will be the key decision maker/tie breaker, who will be the primary point of contact before, during, and after the shoot, and how much staff you have available to assist with the production process.

For the more detail oriented, feel free to review the AIA Best Practices Guide. Once you have a good idea of what your project might look like, give me a call at or shoot me an email to continue the planning process.

I have a general idea of what I'd like, but want to leave the creative work to the professionals, is that ok?

Yes.

While we always encourage your involvement, we are professionals and with a well thought out and detailed plan we can be left to do what we always do best.

Note: Even when a project is left to our team to make key art direction decisions, we may still request your feedback.

How long does it take to get my photos/videos?

2 weeks, typically.

Your photos and videos are typically delivered within 10 business days of the last shoot day. However, this process can be expedited if needed - don't forget to mention it when you submit your request for an estimate. Just remember... there's an age-old saying about quality, speed, and price... and while we strive to provide all three, there is a harmony to maintain.

Note: More dynamic projects, where the post-production process involves many decisions, may take more time to deliver.