The Avery
The Avery is a restored historic boutique hotel in downtown Boise with integrated dining.
The Avery required architectural photography to support the launch of their restored boutique hotel in downtown Boise and introduce the property to both travelers and locals.
The goal was to document the guest rooms and public spaces with clarity and depth, highlighting the balance between preserved historic character and contemporary design.
With coverage spanning five room categories and layered design details throughout the building, the resulting image library provides a strong foundation for ongoing marketing across their website and promotional channels, reinforcing The Avery’s identity as a distinct hospitality destination in the city.
Photographing The Avery gave me the opportunity to work within a carefully restored historic building while documenting a contemporary boutique hotel at launch. Rather than focusing on a single standout room, the goal was to capture the property as a complete environment, balancing architectural clarity with the layered materials and details that define the experience as a whole.
Deliverables
Summary
The Avery is a restored boutique hotel located within Boise’s historic 1910 Tiner Building, reintroduced as a design-forward hospitality destination in the heart of downtown. As the property prepared for launch, they enlisted us to build a comprehensive architectural image library that would support room sales, website deployment, and long-term marketing efforts. The objective was clear: document five distinct guest room categories, public spaces, and layered design details in a way that honored the building’s history while presenting a refined, contemporary experience.
Beginning with a focused scout visit, we structured coverage to ensure clarity across room types and cohesion throughout the property. Wide architectural compositions established layout and proportion, while supporting vignettes and more than two dozen detail frames captured the textures, materials, and restored elements that define The Avery’s identity. Exterior dusk imagery further anchored the building within the downtown landscape, reinforcing its presence as both a preserved landmark and an active hospitality destination.
The resulting image system was deployed immediately for launch across the website and promotional channels, and continues to support the hotel’s marketing efforts today. This project represents a foundational step in building a scalable visual framework for The Avery, positioning the property as a historically grounded yet contemporary boutique hotel within Boise’s evolving hospitality landscape.
