Houston TX Hot Chicken is a fast-casual restaurant franchise that specializes in Nashville hot chicken sandwiches.
HHC needed professional content quickly to help them launch their new restaurant concept.
Our goal was to supply HHC with high-end, stylized content that positioned themselves as a serious competitor within the already saturated fast casual food industry.
Since HHC’s launch in 2020, we have completed 5 projects, styled and photographed over 100 menu items, created still and video content for their featured offerings and documented their flagship restaurant.
HHC has successfully used our work to attract new franchise investors, populate the entirety of their menu, launch a catering program and run multiple targeted advertisements through web and social media platforms.
HHC’s signature item is their Hot Chicken Sandwich so we spent a lot of time styling and lighting to make sure they had strong hero assets to lead with. The rest of the menu was primarily shot on white but shooting on white is quite challenging. It’s just about the food, there are no props or backgrounds to distract so the build and lighting of each dish needed to look fresh, bright and appetizing.
Deliverables
Videos
Social
Advertising
Web Design
Summary
Houston TX Hot Chicken (HHC) had a big ambition when launching their new dining concept: to be the go-to destination for Nashville Hot Chicken Sandwiches. To achieve this, they needed professional content quickly to create buzz and establish a powerful brand.
We were brought on board to produce high-end, stylized content that would position HHC as a major player within the competitive fast food industry. We completed 5 individual projects over the course of their first year in operations, creating still and video content for their featured offerings and documenting their flagship restaurant location.
Our work has helped HHC attract new franchise investors, populate the entirety of their menu, launch a catering program and run multiple targeted advertisements across web and social media platforms.
The success of this project is evidence of how targeted content can be a great asset for any business trying to make their mark in the market. Our approach to capturing engaging menu images creates an emotional connection with viewers that goes beyond mere words or visuals - something that truly set their brand apart from the competition.
We consider our partnership with HHC to be one of our greatest successes and look forward to helping them take their concept even further. We’re excited to see where the journey takes us!
